Tuesday, August 29, 2006
Monday, August 21, 2006
Brevity Counts
Jim and I have had a few mantras since starting 15SecondPitch in 2002. One of our favorites is: BREVITY COUNTS. Proof of that comes today as Jim got his Letter to the Editor published in The New York Times.
What's wrong with this picture?
What's wrong with this picture?
Tuesday, August 08, 2006
Small Biz Survival: Blogging: How to position yourself as an expert
Small Biz Survival: Blogging: How to position yourself as an expert by Becky McCray
Becky writes a great blog about Small Biz Survival. I particulary like this post about positioning yourself as an expert. That's something I spend a lot of time talking about with my clients. Most of them are not comfortable with the title of "expert" however, most of them have enough knowledge, even if it is in just one area, to be able to pull it off. Great post and great website! I'll be adding a podcast about pitching to their site soon.
Becky writes a great blog about Small Biz Survival. I particulary like this post about positioning yourself as an expert. That's something I spend a lot of time talking about with my clients. Most of them are not comfortable with the title of "expert" however, most of them have enough knowledge, even if it is in just one area, to be able to pull it off. Great post and great website! I'll be adding a podcast about pitching to their site soon.
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