Monday, November 19, 2007

Laura Allen at Banco Popular

I'm sharing my "Secrets of the 15SecondPitch" at a recent networking event hosted by Banco Popular. I also believe that you need to focus on ONE key idea for each pitch that you create. For example, say that you are a high end fashion photographer by day and you bake incredible biscotti at night. You'd have TWO pitches. One that focuses on biscotti and the other focuses on photography. People are great at understanding one thing at a time. If you throw too many ideas at them, they get confused and don't know what it most important to focus on. It's like trying to find cereal in the grocery store. Too many choices, so you decide to go get a bagel instead.

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