You can't discount your way to prosperity

This was the sign I saw in a handbag store today on trendy 57th st. in NYC. It makes me wonder what this shop will do NEXT WEEK as a way to encourage women to come in and buy. (They'd have to GIVE THEM AWAY as you can't discount any more than 90% and still make a profit. And if you can, your purses are marked up far to high to begin with!) As you can see, the shop owner was watching me take this photo--in her EMPTY store. This is while large clusters of tourists walked up and down the street and shopped all the other stores. The 90% off is clearly not bringing customers in.