Monday, November 19, 2007

Laura Allen at Banco Popular

I'm sharing my "Secrets of the 15SecondPitch" at a recent networking event hosted by Banco Popular. I also believe that you need to focus on ONE key idea for each pitch that you create. For example, say that you are a high end fashion photographer by day and you bake incredible biscotti at night. You'd have TWO pitches. One that focuses on biscotti and the other focuses on photography. People are great at understanding one thing at a time. If you throw too many ideas at them, they get confused and don't know what it most important to focus on. It's like trying to find cereal in the grocery store. Too many choices, so you decide to go get a bagel instead.


This is a test post from flickr, a fancy photo sharing thing.

Sunday, November 18, 2007

Web 2.0 event at Slate tomorrow night

One of my favorite networking events out there is the one that my friend Brett Petersel is running over at slate from 6:30-9:00pm. I will be there! Hope you will be too. See who else is going and to sign up here:

Saturday, November 03, 2007

15SecondPitch Networking Event tues Nov. 13 6-8pm

Laura Allen's 15SecondPitch Networking and Fun Group November Meetup at BANCO POPULAR

Tuesday, November 13, 2007, 6:00--8:00 PM 2007

441 Second Ave at 25th St New York , NY 10016

Laura Allen, co-founder of cordially invites you to a special workshop that is being hosted by BANCO POPULAR! They will be providing yummy snacks and from what I hear maybe even some nice wine!

Generate More Business NOW With your 15SecondPitch!

Ideal for Small Business Owners, Accountants, Lawyers, Consultants and anyone who needs to network more effectively to generate more leads and close sales.
You?re at a networking event and someone asks you, ?So, what do YOU do?? Do you have a great response that gets people excited to learn more or do you have trouble answering this eternal networking question?
Banco Popular is proud to welcome co-founder Laura Allen. She will deliver her signature 20 minute speed training workshop where she'll show you how to:

Choose One Thing to focus on for your pitch

The 4 key steps to create the perfect 15SecondPitch

How to network more effectively by using your 15SecondPitch

You'll have a great pitch you can start using immediately!

Laura has helped over 5,000 people introduce themselves more effectively since co-founding in 2002. You'll then have a chance to test drive your new pitch at the networking portion of this event.

Date: Tuesday, November 13, 2007 Time: 6:00pm--8:00pm

Place: Banco Popular 441 Second Avenue @ 25th Street New York, NY 10010

Hosted by: Fausto Vazquez-Sosa, Branch Manager

Sunday, October 07, 2007

I'll be at these MUST ATTEND OCTOBER events in NYC

New York Times Small Business Summit

High Profile SpeakersPanel Discussions and Q&ABreakout SessionsSmall Business Resource Cafe and Help CenterLuncheon with Keynote SpeakerAfternoon Second Keynote SpeakerNetworking OpportunitiesVendor FairCocktail Reception
The NY Times Small Business Summit. Gather. Network. Grow.
Wednesday October 10, 2007 8:00AM - 6:30PMSheraton New York Hotel and Towers, New York
Register Now
General Admission is $99
Wednesday October 10, 2007 8:00AM - 6:30PMSheraton New York Hotel and Towers, New York

Victoria Moran: Fat, Broke and Lonely No More

Bestselling author and spiritual-life coach Victoria Moran has been fat, broke & lonely and knows that making peace with food, money, and relationships comes from filling the emptiness we feel on the inside. This presentation, rich in content, humor and heart, is based on her latest book Fat, Broke & Lonely No More: Your Personal Solution to Overeating, Overspending, and Looking for Love in All the Wrong Places.

Date & Time: Thu, Oct 11, 2007, 7:00pm
Location: Lexington Avenue at 92nd Street Directions
Code: T-LP3ES02-01
Price: $25.00

VALERIE and LAURA’s MEET-UP networking social--MONDAY OCTOBER 15th--

Monday, October 15, 2007, 6:30 PM
Overlook Lounge225 E. 44th b/w 2nd and 3rdNew York , NY 10016212-682-7266
Valerie Gurka and I are combining our meet-up groups for one big, fun mixer on MONDAY OCTOBER 15th, 6:30pm
Our networking social is an opportunity to meet other business owners, network, share ideas and enjoy some healthy conversation. It is a casual setting in a private room, conducive to introductions and pitching yourself. Your hosts Valerie Gurka and Laura Allen will help to introduce you to everyone.
There will be $5 Apple Martinis and $5 Cosmos available if you'd like.
The event is free but there is a suggested donation of $5 to help pay for some nibbles.
Great event for entrepreneurs, career changers, salespeople, freelancers, consultants, upwardly-mobile professionals and anyone who sees value in networking.
See you at the event!
**Go to for more details and to RSVP** Join Laura’s 15SecondPitch Networking and Fun Group and Valerie’s Fearless Networkers group to hear about more events like this one**

Lunch 2.0 @
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Tuesday, October 16, 2007, 12:30 PM 2007
The Ladders137 Varick Street , NY 10013
Description: will host the first official Lunch 2.0 in New York City on Tuesday, October 16th. The lunch, which will be at their office on 137 Varick Street, runs from 12:30-2:00pm.
In the true tradition of Lunch 2.0, there will be lots of complimentary goodies! They?re serving Chinese food with own branded chopsticks (yes, you read that right!) and customized fortune cookies, as well as offering a variety of prizes and long-sleeved t-shirts for everyone. In the market for a new job? A recruitment table will be available for those bringing resumes. Please RSVP through the Web 2.0 Meetup or by emailing with your contact information. is a privately-held, New York-based company offering online recruiting resources to recruiters and job seekers in the $100k+

"Demystifying Media & Entertainment Investment Opportunities"

Sponsored by GE Commercial Finance
Media, Communications & EntertainmentWhat are the investment opportunities in the media/entertainmentsector over the next five or ten years? When you strip away all thehype, how is this business similar to and different from others? Howdo you look at a movie hedge fund similar to different investments?What is a SPAC (a/k/a "a blank check company")?
Our panel of experts will consider such other topics as: What doinvestors look for in a potential media and entertainment investment? How do they balance their usual "due diligence" mentality with the creative perspectives typically associated with an M&E project? What are some longer-term projections of how the M&E world will change in 2008 and beyond.Our Panel will include:(Moderator) Michael Kelley: Partner at PriceWaterhouseCoopersEntertainment and Media practiceAndrew Cleland: Executive Director Alliances and Technology atTimeWarner InvestmentsPeter Foley: Senior Managing Director & Global Sales Leader at GE Commercial Finance – Media, Communications & Entertainment

Lydia Loizides: Vice President, Interactive Media Division, NYC atParadigm
Bruce Maggin: Managing Partner at The HAM Media Group LLC and EVP at MEHI, Media & Entertainment Holdings Inc.

Speaker Biographies coming soon.EVENT INFO:DATE:Wednesday, October 17, 20077:30am - 10amLOCATION:SobelMedia World Headquarters4 West 43rd Street/Main Ballroom (just West of 5th Avenue)FOR REGISTRATION INFO

Ladies Who Launch LIVE-New York, NY
Already registered? Click here for your Welcome Package

New York, NYOCTOBER 18, 20078:45am to 5:00pm$165.00 to pre-register (must be reserved by October 18, 2007)$200.00 at the door
Contact: kmudrick@ladieswholaunch.comReceive a Launch Pad Posting in the Ladies Who Launch Classified Listings with your Registration
Event Information

Every busy woman loves to multi-task; you know, catch up with a friend while jogging, a pedicure with a business partner. Accomplishing two things at once is natural for a woman. But the Ladies Who Launch LIVE event is not only one big multi-task, it's so much fun you'll forget it's good for business and your life! Come to this day and get totally, unabashedly inspired and motivated by listening to women who have launched a cable network, a lifestyle brand, the bible of restaurant guides and a balanced, joy infused life. Don't be surprised if you leave with referrals, new friends, a new hand bag, a great marketing tip, a connection, a surprise run in with a long lost friend and incredible opportunities to learn, enjoy and move forward in your life or business. This day is unlike anything you've ever attended; so check your expectations at the door.
Take a day for YOURSELF (and tell your best friend to do the same.) Ladies Who Launch LIVE is worth dedicating an entire day for.
The day will include:
Inspiring speakers will share their stories of launching, living and dreaming. Speakers include
Geraldine Laybourne: Founder of Oxygen Media
Nina S. Zagat: Co-Founder, Co-Chair Zagat Survey
Mariel Hemingway: Actress, Author "Mariel Hemingway's Healthy Living From The Inside Out"
Christy Turlington Burns: Entrepreneur, Cover Model, and Author of "Living Yoga: Creating a Life Practice"
Deb Neuman: Senior Vice President of External Relations for CARE
Danyel Smith: Editor in Chief Vibe Magazine
Amy Swift: Editor in Chief Ladies Who Launch
Victoria Colligan and Beth Schoenfeldt: Founders of Ladies Who Launch
Educational workshops and information gathering
Invaluable exchanges, introductions, business contacts and referrals
Exclusive discounts, free consultations and access to original products and services
Lunch and spa services
An opportunity to become a "Featured Lady" on Ladies Who Launch
Valuable GIFT BAG guaranteed with pre-registration
Enjoy shopping from amazing vendors and women in the Ladies Who Launch Incubator...all in one place. Consultations with one of dozens of experts in PR, marketing, communications, packaging, design, finance, pitching, script doctoring, beauty, start-up 101, trade show navigation, brand strategy and so much more!A percentage of the vendors sales will be donated to No Doubt Inc. and all proceeds from the silent auction will go to CARE USA. Christy Turlington Burns is an ambassador for CARE USA. THE PRODUCERS Ladies Who Launch is an innovative platform for women interested in broadening their vision in any capacity. Our Incubators and events combine information, community, style, fun and passion and channel those into action. Through these Incubators, weekly emails, online startup survival kit, virtual network and events in different cities, Ladies Who Launch provides both a virtual and in-person event forum for women to share products and services, resources, ideas, creativity and networking.

Saturday, September 01, 2007

Laura Allen 15SecondPitch Workshop--highlights

Laura Allen teaches women to pitch at her 15SecondPitch workshop.

Wednesday, April 25, 2007

New York Networking Expo is Sat. April 28th

The New York Networking Expo will be a fun, friendly place to meet 1,000 single professionals. Whether you are looking for a new job or a new date, this is the place to be!! Event will be held Sat. April 28th, 7-10pm at Columbus 72, which is at, you guessed it! Columbus Ave and 72nd St. 15SecondPitch will be one of the sponsors of the event.

Monday, April 16, 2007

PodcampNyc Pitch Party at Slate

Laura Allen from gives a quick presentation on How to Create a perfect pitch at the podcampnyc kick-off party at SLATE. With Featured Pitches from podcampnyc participants Brother Love, Naive London Girl and Anything But Monday. Lovely intro from podcampnyc Lead Organizer John C. Havens.

Monday, April 09, 2007

podcampnyc roundup so far

Howard Greenstein from Social Media Club alerted me to this: has posted a great roundup of all our “coverage” so far


podcampnyc was amazing and I am proud to be a co-organizer of such a great event!
I have much more to say, but wanted to share this fun interview:



Sunday, March 18, 2007

If were a BRAND, Would YOU BUY YOU?

The most important brand you can invest in is YOU. Yet many people are content just updating their resume every few years and going with the flow. Those who jump in and make a splash are the most successful in an A.D.D. society that's is all about being remarkable.In my new 4 week intensive program, I work with you to create your Remarkable Online Identity or R.O.I for short. Because as you know, it's all about the ROI, whether you are buying a product or someone is buying your services.

Week One: Getting To Know You.
We spend 90 minutes talking about what you've accomplished already in your professional life and the even bigger goals that you will tackle in your future. We'll use your 'wins' to propel you forward online and in the real world.

Week Two: Start Your R.O.I. Strategy.
We spend 60 minutes working on your custom R.O.I. Strategy that is your roadmap to success today and in the future. I'll ask you questions to help you determine what your most important goals are and their priority. We'll discuss the best online tools to help you create your Remarkable Online Identity; including: podcasts, blogs, social networking, email marketing and many more!

Week Three: Complete Your R.O.I. Strategy.
We spend another 60 minutes tweaking your R.O.I. Strategy to be sure it is exactly what you want. We may add some additional goals and remove some that are not as important.

Week Four: Roll-Out Your Remarkable Online Identity.
Our final 60 minute session will be all about ACTION. We'll talk about timelines and the tools you will use to become larger than life online.For imformation on pricing and availability, please call Laura at: 646-240-7783. All sessions are delivered over the phone. Face to face sessions are available for an additional fee.

Saturday, March 03, 2007

Podcampnyc promo

clipped from

An introduction to Podcamp NYC, a special free event about podcasting to be held at The New School in New York City on April 6-7, 2007 and featured on


Added: 3 weeks ago
  in Category: Howto & DIY

From: tvww

Views: 89
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CHEW: A comedy about a date from hell

My friend and client sara steigerwald made this short film for about $300. and a dream. If you look closely you'll see me playing one half of the "Happy Couple." My boyfriend Jim is the second half of the Happy Couple.
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Sunday, February 18, 2007

How Not to Pitch David Bowie in an elevator

PitchGirl; In an elevator with David Bowie—How I Blew my chance with Bowie and how that led to my Dream Job of Pitching for a living!
When I used to work for a small indie book publishing company in trendy, Soho, New York, I once found myself sharing an elevator with David Bowie. Starstruck, I just stood there for a few floors, knowing that I was missing my one and only opportunity to speak to the man who brought me, "Changes," "Modern Love" "China Girl" and so many other shiny pop/punk songs of my youth. It was only a 12 story building, so I knew time was running out.
"Mr. Bowie, I am SUCH A HUGE FAN." I stammered. "Are you going to Details magazine for a photo shoot?" I asked, desperate to have any interaction with him. Details Magazine had a floor in the building and that was the only thing I could think to say. (Are you going to Details? What a ridiculous question. I immediately felt like an ass.)
"No, I’m going to Philip’s studio," he said with a gleaming white smile, as he politely exited on the 9th floor. Philip, by the way, is Philip Glass the experimental music composer, who also shared space in the building. My friend Alex was in the elevator with me and was thrilled that I was even able to bring myself to speak to Bowie. This encounter bothered me for years, because I felt I could have done so much more with that opportunity—even though it was probably less than 30 seconds from the time the elevator doors opened to the time the doors closed.
Fast forward to the year 2001 and the U.S. economy is a disaster. New York is reeling from 9/11. Every person I have ever worked with, met at a cocktail party, dated for more than 10 minutes, is now calling me looking for advice and job leads. The stories were all the same,
"Laura, I just got downsized, who do you know that’s looking to hire. I’ll do whatever I need to do, work at Starbuck’s, wait tables, you name it, I’ll do it. I just gotta make rent."
For the first time since I moved to the city in 1989, I did not know anyone looking to hire. I started to realize that if all of these newly jobless people in my rapidly expanding circle of friends were going to find a job, any job, anytime soon, they were going to need to learn a lesson from my elevator ride with Bowie. They were going to need to learn to pitch themselves and they were going to have to learn to do it very fast and very well. They could not blow that opportunity in an elevator with Bowie or anyone else.
The way that I was going to survive this economic downturn was to help everyone else get a job or get more clients. I wasn’t sure exactly how this was going to work, I only knew that I was broke and unemployed too and at least this would be a good thing to do and it would keep me busy so that I would not have time to freak out.

My boyfriend Jim and I started thinking about how we could help. He came up with the concept of the 15 second pitch. The 15SecondPitch would be the new, updated version of the 2 minute elevator pitch.
We figured that two minutes was too long for a pitch and that most buildings were not that tall anyway. The pitch had to be clear, concise, creative and most importantly, it had to be quick. Salespeople, Hollywood screenwriters and entrepreneurs looking for Venture Capital were all completely aware of the power of having a great pitch. So why couldn’t this work for job seekers, consultants and career changers? We knew that it could!
In 2007, we currently have over 2,300 members on our website who have created and posted their 15SecondPitch for people in over 60 countries around the world to see for free. I have trained hundreds of people to craft and deliver their pitch to get the job or clients that they want. I’ve coached people to make seemingly impossible career changes. A few of my clients have started their own small businesses on the side and are nearly ready to ditch their day jobs. Other clients have landed their dream jobs with out-of-this-world salaries attached. It’s been a fun, crazy few years of building a business based on a real need for people to find work. And while I was helping my extended circle of friends, I also found my life’s purpose. I will always know what to say to David Bowie and anyone else I might meet in an elevator--or anywhere else.

Saturday, January 13, 2007

In The News

15SecondPitch is In The News!

Here are some of the latest blogs and websites that have mentioned 15SecondPitch:

Dawn Kligensmith,
Can You Sell Yourself in 15 Seconds?

Jennifer Lonoff Schiff, Know Schiff Blog
Does Social Networking Really Work? Plus, a tip for creating a great pitch

Melania Szlucha wrote about 15SP on
"It's amazing how your network will grow when you get off your couch"

15SecondPitch on Small Biz Trends:
"Does Your Business Have a Niche or Specialty?"

Marci Alboher, blogger for writes about Laura Allen in her column, Shifting Careers:
"Blogger, Meet Small Business Owner"

15SecondPitch co-founder Laura Allen's feature article for The

15secondpitch on Web Worker Daily:
Refining Your Personal Elevator Pitch

Read more press mentions here