Sunday, September 03, 2006

Carnival of Marketing--Maybe the word Marketing is Part of the Problem?

I asked several people to send me their thoughts on marketing, specifically for this Carnival. I wanted to get the freshest content available. Our first article is from Chris Brogan, who is a very busy man. He runs: and among others.

Chris writes about how he and a partner conceived of a two-day event, planned it, convinced dozens of small businesses and individuals to sponsor it, and drove more than 200 people to register, all without a lick of marketing experience.

Chris says that the word "market" is part of the problem, that perhaps "connector" is a better title to hold than "marketer," and that the true magic lies in a company or client's ability to build participation into their product, service, or brand.


I am not a marketer. I am an unmarketer. I am not a salesman. I am an unsalesman. Somehow, with the help of others (most notably Chris Penn who runs, I was able to convince scores of people to give us money (almost $8,000 in increments of $100 or $200), convince hundreds of people to book a weekend with me, and convince an entire technology-centered community to talk about what I’m doing.

I’m one of the founders of PodCamp, a free unconference built around creating downloadable audio and video to distribute on the internet via RSS feed. But enough geektalk, because podcasting is a rotten term. I’m in the business of creating conversations through digital media. Podcasting is hot enough to have convinced Nielsen Analytics to create a report about the economics of podcasting. (Don’t feel like reading? Here’s a podcast about it).>Nielsen podcast

I’m passionate about the new media space because I’ve seen it in action. I’ve seen bloggers bring down political candidates. I’ve personally listened to podcasts that gave me the advantage of topical knowledge over a vendor, who hadn’t heard his own CTO’s statements about their products before coming to sit across a table from me. And I’ve seen the value of the ME in new media by watching coverage recorded from the perspective of the common man.
This is not a Market

1 comment:

Chris said...

Thanks very much! Good luck with the rest of your participants.